Words are powerful. They have the strength to break hearts, build businesses or sell toothpaste. The right words have clout. The right words motivate. The right words tell stories that develop meaningful connections to people, businesses, and brands. The wrong words leave you forgettable.
So, ask yourself: Are you using the right words to build your business?
Great marketing starts with great content.
Content is that unique message that you want people to remember, but maybe you can’t find the right words that do justice to your story. Or maybe you want to reposition your business and don’t know where to begin, or you want to get your team excited about a new initiative or market your company as experts in your field.
That’s where we come in.
Jess.Ink is a communications consultancy that will help craft a unique message that will make you stand out.
With 15 years’ experience in FMCG Marketing, Communications and PR, we are quick to learn new industries, concepts and services. This helps us support your marketing team and become content specialists in your field.
If you’re ‘stuck’, or starting out, or you want your innovation to have the best chance in the market, then you need a strategy.
We will start by taking a deep look at where you are, conduct an audit, find the gaps and then propose a way forward to help you fix them. We will understand your business’s strengths and position you for success.
Now, more than ever companies need to invest energy and initiative into developing a culture that will rally their leaders and employees.
Jess.Ink has partnered with 3I Vision, an OD consultancy which focuses on strategy, leadership, culture, change and performance to bring about organisational, team, and individual effectiveness.
We apply the theories of human behaviour and the concepts and principles of organisation psychology to address complex business issues. Drawing on the social sciences, we will generate insights specific to your needs and present innovative ideas and interventions which will lead to growth and performance.
Contact us to find out how we can move your company or team forward.
Writing for Business
Role of EQ and IQ in Effective Leadership
Effective Presentations
Developing Brand You
The Role of Creativity in the Workplace
In this training, we provide style guidelines and tips for writing effective emails and documents, as well as grammar refreshers and more.
The technical skills that helped secure your first promotion might not guarantee your next. If you aspire to be recognised for having leadership qualities, there is an emotional element you need to consider.
It’s what helps you successfully work with teams, manage stress, deliver feedback, and collaborate with others. It’s called emotional intelligence and accounts for nearly 90% of what sets high performers apart from peers with similar technical skills.
Learn to use effective storytelling to create engaging presentations that will help you stand out from your competitors, build a great brand , get your message across and best engage with your audience.
In our look-at-me culture and evolving job market, it’s both helpful and necessary to stand out. Developing a personal brand is for (almost) everyone as it helps you sift through the clutter and articulate a personal vision that makes you unique.
How do we develop and harness our personal creativity to energize us, add value to the workplace and guide us toward innovative thinking?
Jessica Horwitz is the driving force behind Jess.Ink. She is an experienced Writer, Marketer and Communications Specialist who is passionate about telling business stories that are compelling and engaging.
Jessica honed her skills in the corporate world, working in the Customer and Commercial Marketing and Corporate Communications disciplines. During her time in corporate, Jessica worked on award-winning marketing and PR initiatives, and launched various brand, CSI and internal company engagement campaigns.
Jessica now works as a Marketing & Communications Consultant and Facilitator.
In recent projects, she acted as a marketing consultant for a new training company; managed international media delegates attending local conferences; developed and facilitated a training programme for middle-management of a large financial institution; drafted communications templates and managed corporate and internal communications for a tech’ startup.
Jessica holds a Masters degree in English Literature and Fiction Writing from the University of Toronto, a BA Honours in Dramatic Art from the University of the Witwatersrand, as well as certificates in Digital Marketing (UCT), Business Management (WITS Business School) and Entrepreneurship from New York University.
She takes great pride in adding a creative and theatrical flair to everything she does!
Use the right words to ensure your message is heard. If you need communication strategy, organisational development, marketing guidance, content creation, or training and facilitation, please get in touch!